AVP Marketing, Home Specialty

Company Details


Job Description:

Role Summary/Purpose:

This important role requires a passionate, individual with demonstrated ability to drive growth and change via a focus on customers, people, process, and innovation. Key responsibilities are to develop and execute B2B/B2C campaigns for key clients in Home Specialty and Flooring and engage with Partners to ensure flawless execution of marketing campaigns. This marketing leader will work collaboratively with and support 2 Client Marketing Leaders and the Client Development team. In addition, this role will manage evolving network strategies and other responsibilities as assigned.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We’re proud to offer you choice and flexibility.

This role requires COVID-19 vaccination unless you are granted a medical, religious or state law accommodation/exemption.

Essential Responsibilities:

  • As part of the Home Improvement marketing team, help develop, support and drive unique and impactful acquisition, activation, and usage campaigns

  • Partner with business and client teams to implement, and monitor dynamic annual growth plans for assigned clients

  • Manage multiple projects simultaneously

  • Initiate, monitor and ensure proper execution of B2B marketing campaigns in WorkFront

  • Establish strong cross-functional working relationships with legal, compliance, Performance Marketing and Analytics to move campaigns forward quickly

  • Establish and develop key relationships at working levels of partner organizations

  • Partner with analytics to monitor and collect data on campaign performance

  • Introduce new ideas and concepts to drive program growth and strengthen partner relationships

  • Develop and manage Purchase Order/Invoice requests for OEM partners and Synchrony suppliers as needed

  • Manage, review, and monitor partner emails and campaigns

  • Share best practices and successes internally and externally

  • Perform other duties and/or special projects as assigned


  • Bachelor’s Degree, or, in lieu of a degree, a high school diploma/GED and 9 years of marketing experience in the credit card or financial services industries

  • 3+ years work experience in a professional setting

  • 2+ year marketing experience

  • Ability to travel as needed ~ 10%

Desired Characteristics:

  • Project Management experience.

  • Masters Degree, Business Administration focus preferred.BA

  • Outstanding communications, relationship building, influencing and collaboration skills

  • Proven ability to partner and communicate effectively with all levels of the organization

  • Experience managing agency relationships

  • Demonstrated project management skills

  • Experience with digital & direct channels – mail, online and mobile

  • Strategic thinking with ability to support the implementation of actionable plans to drive business results

  • Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.

  • Collaborative style and approach with comfort working in a matrixed, decentralized structure

  • Experience working with WorkFront project management tool

  • Strong PC proficiency (MS Office Suite) or comparable software applications

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Our Commitment

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with and opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 65,000.00 – 130,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 10

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