Copywriter

Company Details

Why Charlie Health?
Young people across the country need our help. The sad reality is that a mental health crisis has taken ahold of our most vulnerable population—leading to record levels of depression, anxiety, addiction, and self-harm. From Manhattan to Montana, this reality is compounded by issues of access, both geographic and financial. The mental health landscape is systemically broken, and young people suffering as a result.
Charlie Health has set out on a mission to reimagine how high acuity care is delivered to young people—particularly those in rural populations. We’re building the world’s first infinitely scalable, virtual-first mental health practice. Our initial offering is a virtual intensive outpatient program (vIOP), which connects like-minded virtual groups with therapists that specialize in their specific mental health needs.
Our goal is to help children and families heal together. Through a combination of exceptional medical and psychological care, engaged community partnerships, and best-in-class technology, we provide an unparalleled approach to recovery support that serves individual needs in an integrated way. Join us in our mission to ensure that every teen and young adult—regardless of location or socioeconomic status—can get the care that they deserve.

About the Role
The Copywriter is a key member of the Marketing team. Reporting into the Communications Manager, this individual will write, edit, and design clear and creative copy for content both internally & externally at Charlie Health. This individual should be fluent in digital marketing copywriting, including but not limited to: SEO/SEM optimization, keyword optimization, content creation (including but not limited to captions, email campaigns, blogs, and print materials), content strategy, and copyediting.
The Digital Marketing Copywriter will be responsible for making Charlie Health’s services visible and accessible to any potential partner, family, or patient that is interested in behavioral health services by creating written material for our marketing campaigns. The Copywriter’s work must be in alignment with the Charlie Health brand and voice across multiple channels at all times. This role will therefore require regular collaboration, teamwork, and comfortability with being edited. Meeting deadlines is a critical component of this role, as is the ability to manage multiple deadlines and projects, communicate with multiple teams, and react quickly to changes in workflows as needed.
Our team is composed of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing live-saving solutions. We are looking for a candidate who is inspired by our mission and excited by the opportunity to build a business that will impact millions of lives in a profound way.
To be considered for this position, you must submit a portfolio or website that demonstrates your writing skills and experience.
Responsibilities

  • Write clear & error-free content for marketing campaigns, including material for print ads, digital platforms, email campaigns, and social channels.
  • Ensure that content is in alignment with Charlie Health’s brand, copy, and broad campaign strategies and style guidelines.
  • Submit content for approval prior to the deadline, making any necessary revisions and working directly with management to optimize content.
  • Edit copy to ensure brand consistency across all channels.
  • Partner with brand, social and product copy teams to ensure consistent messaging.
  • Use latest performance metrics to inform copy strategy and execution.
  • Collaborate with other members of our marketing, PR, outreach, and clinical teams to develop optimal messaging informed by both data and trendspotting.
  • Assist with SEO optimization and other key marketing functions.
  • Other miscellaneous copy-related duties as assigned.
  • Research and learn complex material (specifically related to mental health and healthcare) and distill into approachable, audience-appropriate, and audience-specific copy.

Qualifications

  • 3+ years experience in copywriting.
  • Experience producing copy for print and digital media channels.
  • Proven success in producing copy for advertising or marketing campaigns.
  • Strong interest in social media and the changing landscape to ensure copy is optimized for each platform.
  • Exceptional skill in social media writing, including use of hashtags and relevant acronyms.
  • Proficiency with common office software (e.g. Google Suite, Slack, Zoom, Dropbox).
  • Experience with SEO concepts and social media marketing.
  • Creativity, adaptability, and the ability to work collaboratively with a team and independently.
  • Ability to work with minimal supervision in a fast-paced environment.
  • Outstanding ability to think creatively, strategically, and identify and resolve problems.
  • Must be highly driven in an agile environment, meeting strict deadlines.
  • Excellent organization skills and detail-oriented.
  • Bachelor’s degree in journalism, English, communications, or related discipline.
  • Work authorized in the United States.
  • Native or bilingual English proficiency.

Perks
Our mentality is to find the best, attract the best, and pay the best talent—which is why we prioritize quality over quantity of hires. While we offer zero-stress medical, dental, and vision coverage, competitive salaries, and a generous PTO policy, we’re way more excited to tell you about a few “perks” that are unique to Charlie Health. We’ve spent time thinking through what it means to be a mental health company and how we can better align these additional perks with our mission and values.
First and foremost, we believe that no one should ever have to compromise on their mental or physical health. This is why we offer a fully paid subscription to the mindfulness, talk therapy, nutrition, or fitness app of your choice (Headspace, TalkSpace, Noom, Peloton, etc.). We also offer complimentary yoga sessions for you and your loved ones, twice per month, that are hosted by one of our licensed instructors. Our team is big on self-care, and we are committed to helping our employees live happy and healthy lives.
We also want you to live and see our mission in action. We encourage every employee—regardless of department—to shadow our vIOP sessions once per month. And while it’s motivating to experience the care that we provide to patients, we also want to collectively celebrate their successes. This is why we host quarterly events to recognize alumni of our program and bring together patients and team members around shared experiences. Whether it be through a cooking class, a magic show, a comedy act, or a virtual talent competition, we want to uplift our patients and teammates, together.
So—what do you think?
If you’ve made it this far, well, we’re excited to meet you too. Just one more thing that we want you to remember: we pride ourselves on our meritocratic, performance-driven culture. There are lives on the line, and we have teens to save. There’s no room for complacency. Your scope of responsibility and opportunity to make a difference will be uncapped at Charlie Health, but we need your commitment that you will work tirelessly for our patients, parents, and partners. At the end of day, our team is committed to helping you succeed at Charlie Health because when you succeed, our patients succeed, and we get one step closer to solving the mental health crisis. We’re hopeful that this role will give you the experience to go and do whatever you want in life but the fulfillment to make you never want to leave our team. We look forward to solving the mental health crisis, together.
Please do not call our public clinical admissions line in regards to this or any other job posting.
At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all teens and young adults.
Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.

Job Type: Full-time

To apply for this job please visit www.indeed.com.