Digital Marketing Coordinator

Company Details

Lotto.com Inc.

Position is in-office only! No remote option

Located in Jersey City, NJ

Who we are

Lotto.com Inc. is a digital start-up that is revolutionizing the way people play the lottery. We provide a best-in-class digital lottery retail platform that offers participants a secure and easy online experience.

Here at Lotto.com, we are on a mission to create an easy and convenient way to play the lottery with an emphasis on contributing to state-sponsored causes. Depending on the state, up to 50% of every ticket sold goes to support state projects including academic scholarships and educational programs, social services, pensions for union employees, elder assistance programs, and much more.

What’s the role?

Reporting to the Director of Marketing, you will be part of our acquisition team, and will be responsible for the strategy, planning implementation and optimization of our digital marketing campaigns. You are able to quickly assess, understand, and manage initiatives that will contribute to the goals and success of digital campaigns. The ideal candidate is data-driven and self-motivated, and ready for any challenge thrown their way.

What you’ll do

  • Plan, create, implement and monitor campaigns on search and display platforms through WEB and APP with the objective of maximizing ROI
  • Analyze the effectiveness of our digital campaigns and optimize accordingly to help our brand to achieve the best possible CPA, CTR, CPC metrics.
  • Research our competitors to ensure our offerings/ads are competitive within the marketplace
  • Examine ongoing results to identify campaign trends and deliver actionable insights.
  • Maintain and monitor keyword performance, account daily and monthly budget caps, impressions, quality score and other key performance metrics
  • Oversee, manage, and generate weekly and monthly reporting for all major metrics
  • Collaborate effectively with multiple teams across different departments to ensure the best user experience

Required Skills & Qualifications

  • Bachelor’s degree or equivalent within Marketing or a related field
  • 2+ years working with Google Analytics and Facebook Business Manager
  • Strong understanding of PPC and search engine advertising
  • Excellent interpersonal, written and verbal skills with a proven ability to partner with the business to define and document the current and future needs
  • Problem-solving and critical thinking skills
  • Ability to wear multiple hats based on the needs of the task at hand
  • Ability to work effectively in a fast-paced environment

Additional Skills & Qualifications

  • Expertise with Google Workspace
  • Strong numeracy and analytical skills
  • Experience working at in a startup environment
  • Affinity for technology and learning new concepts

Compensation

  • Full time position
  • Competitive Salary
  • Performance based bonuses
  • Future equity in the company
  • Awesome working environment
  • Paid time off
  • Health benefits
  • Team events

Lotto.com does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, physical or mental ability, veteran status, military obligations, and marital status. If you feel that you are qualified for this position, we encourage you to submit an application.

Job Type: Full-time

Pay: $60,000.00 – $80,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 10 hour shift
  • 8 hour shift
  • Monday to Friday

Supplemental Pay:

  • Bonus pay

Ability to commute/relocate:

  • Jersey City, NJ 07310: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Marketing: 1 year (Preferred)

Work Location: One location

To apply for this job please visit www.indeed.com.

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