Digital Marketing Specialist

Company Details

BubbleUp LLC

We are looking for a full-time Digital Marketing Specialist. This position will be primarily responsible for helping develop and execute digital marketing strategies and campaigns for our customers. Requires a minimum of 2 years of proven, working knowledge in:

  • SEM/PPC (must be very strong). Identify keywords, develop campaign structure and strategy, set up campaigns, monitor, manage and optimize. Understanding of keyword selection process (e.g. Competitive analysis, relevance ranking, etc.), campaign setup, negative keyword identification, managing quality scores, automatic bidding, ad extensions, scripting, etc.)
  • SEO (develop the strategy for on page and off page) and execute
  • Display Search Marketing (mainly re-marketing)
  • YouTube and Gmail Marketing (not required but a plus)
  • Social Media Marketing and Monitoring
  • Conversion tracking (GTM, GA, Adwords, Facebook Business Manager)
  • Campaign strategy and setup
  • Analytics (GTM, GA and Google Data Studio or similar)
  • Campaign economics and ROI

The ideal candidate will be able to work with our customers to develop and execute online marketing strategies and campaigns involving SEM/PPC, SEO, social media advertising, etc. that drive real business results. They must be articulate and able to break down online marketing tactics and ideas into simple concepts for customers. This position will also require the individual to do the actual campaign set up, execution and monitoring work. They will set up, monitor and manage campaigns and be responsible for customer communication and reporting. Specifically, they will need working knowledge and be able to use, on a daily basis, the following tools:

  • GTM and Google Analytics – setting up conversion tracking, goals, URL tracking, etc.
  • Google Adwords – setting up campaigns, monitoring, and reporting
  • SEMRush (or similar)
  • Google Data Studio (or similar)
  • Google Drive particularly sheets

Google Analytics and Adwords certifications are a PLUS.

This position is ideal for someone:

  • Who understands and has lived in a fast-paced agency environment
  • Is a self-starter and problem solver
  • Has a passion for online marketing, specifically search marketing (SEO and SEM)
  • Has an above average working understanding of analytics and campaign economics/ROI

To apply for this job please visit www.indeed.com.

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