E-Commerce Merchandising Manager

Company Details

L’OCCITANE EN PROVENCE, founded in 1976 in the Provence region of France, is a worldwide brand that offers premium, natural-based, personal care and wellbeing Provencal products and services. L’OCCITANE continues to grow, opening several new boutiques nationwide. L’OCCITANE seeks to revive the Provencal way of life and traditions through high quality, effective personal care products as a great answer for natural well-being.

L’OCCITANE Group’s mission is to “empower entrepreneurs and communities to cultivate natural beauty and well-being and regenerate nature”. L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labor protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic, and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. Both job descriptions & performance objectives shall explicitly reflect the employee’s contribution & impact to the triple bottom-line (business, people, planet).

L’OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values – entrepreneurship, team spirit, leading by example and authenticity – and our commitment to sustainability.


JOB SUMMARY:

The North American (“NA”) E-Commerce Merchandising Manager will lead the day-to-day strategy and implementation of key web pages and all products for L’OCCITANE’s US and Canadian websites, on both desktop and mobile. This role will require working closely with cross-functional teams and additionally manage external agencies.


JOB RESPONSIBILITIES:

Act as the leader and selling agent of our NA Ecommerce business

  • With help from the Director of Ecommerce, assume the role of selling our best merchandise at the right time, to the right customer segment, with the right message
  • Champion L’Occitane, our products, our values and our message in all web content that you lead and build

Track, measure, and ensure the NA Ecommerce business meets its daily, weekly and monthly sales objectives

  • Track inter-day sales reads to communicate trends
  • Use behavior data to recommend and then implement improvements to drive performance
  • Have strong command over all Ecommerce metrics including sessions, conversion rate, ATV, add-to-basket rate, bounce rate, and revenue, and be able to manipulate strategy to improve each metric as needed

Manage the marketing and merchandising of L’OCCITANE’s US and Canadian website and overall portfolio of merchandise:

  • Manage the overall portfolio of merchandise that is offered by L’OCCITANE by ensuring strong, customer-centric categorization and updated content:
      • Update categorization and content (weekly and campaign reviews) based on strategic thinking and performance
      • Use robust data analysis combined with visual curation to inform the optimal placement of products on landing pages to drive conversion and sales revenue
      • Build titles, metatags, and product descriptions with strong SEO strategy to improve rankings for all affected products on Google Search
      • Partner with marketing teams to support the creation of new products and bundles ready to sell on the webstore
      • Manage external agency owning the product auto-replenishment

Manage the product marketing and merchandising for new campaign launches:

      • Help collect and optimize the imagery and copy needed for all products and campaigns
      • Optimize our product pages and cross-sells to clearly and attractively convey the benefits to potential customers, encouraging them to buy

Own the implementation and post-analysis of all WEB product pages including weekly and monthly sales reporting:

  • Consistently review data and UX paths to continuously optimize merchandising, product page setup, and customer-facing information
  • Deliver Website performance metrics for monthly P&L analysis
  • Execute ad hoc Website reports as needed

Lead personalization, cross-sell, and product testing on the Website:

  • Ideate and build out new personalization experiences directly in Salesforce Commerce Cloud back office
  • Strategize and brief new personalization experiences and project-manage them to launch
  • A/B test new marketing initiatives and apply key learnings
  • Leverage other markets’ best practices and optimize to implement locally in North America
  • Partner with cross-functional teams (Retail Marketing, Customer Acquisition, Email, CRM, Retail, PR) to help support special requests and ad’hoc projects

Own Ecommerce relationship with Supply Chain team:

  • Help manage out of stock as well as overstock and sell-through on the Web
  • Requires strong communication skills to others within the business regarding stock priorities and solutions

REQUIRED EXPERIENCE:

  • BA / BSC required
  • 5+ years’ experience in E-Commerce Marketing
  • An entrepreneurial and “salesperson” mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market
  • Strong knowledge and ability to read, report and react against marketing and merchandising KPIs
  • Strategic, analytical and creative thinker
  • Experience with various Content Management Systems (WordPress, Demandware/Salesforce, Drupal, etc)
  • Proficient in MS Office programs (Outlook, Word, Excel, PowerPoint, One Note)
  • Project management skills
  • Flexible approach – constantly looking for new ideas
  • Ability to work well within a team, as a team player
  • Excellent writing and copyediting skills
  • Excellent communication and persuasion skills
  • Strong grasp of business strategy and the ability to prioritize opportunities

BENEFICIAL EXPERIENCE:

  • Proficient in HTML and CSS
  • Proficient in Photoshop

PHYSICAL & TRAVEL REQUIREMENTS

  • Minimal travel possible
  • Candidate must be available to work on some bank holidays (e.g., Thanksgiving) and sometimes on evenings and weekends


All Applicants:

L’Occitane’s Privacy Statement

United States Applicants Only:

Employee Rights

FMLA: Posters

FMLA Special Rules for Returning Military Members (USERRA)

LjbuiruBOA

To apply for this job please visit www.indeed.com.